HEMA internationaal

The Dutch department store HEMA, very well known in Dutch society, asked us to make a design for their international retail concept. A concept for a new target group that is not yet familiar with this department store. The design also has to make clear at first glance what kind of department store HEMA is.
We designed an easily recognizable entrance and interior. In collaboration with the instore team of the HEMA we designed new store displays appropriate for a different way of presenting the goods abroad and cash desks. Also the lighting of the shop has been adapted to the difference in daylight in other countries.          

The first shop based on the new concept has been realized in Paris Créteil.                             Manufactured by Intos interior solutions.                   Further E.g. in the centre of Paris in rue Rambuteau nearby the former Les Halles and at the railway stations Gare du Nord and Gare St.Lazare.           Several branches have been opened since by HEMA in France, Germany, Spain and England.